Welcome to Wonder

Alliance Theatre Sets Wonder Free

In giggles and gasps, it takes hold. And what delights during performances ignites a brighter future.

Introducing the Imagine Campaign, a $10 million endowment that will sustain access, capacity, and programming for the Goizueta Stage for Youth & Families, a transformative new space designed to showcase year-round programming dedicated to children and youth. This fund will support access for youth to experience world-class programming on a stage that's all their own in perpetuity so that generations will experience what wonder can do.
 

Make A Gift     View Campaign Brochure     Name A Seat

It's Time to Act

Our community’s low literacy rates and the nation’s urgent youth mental health crisis carry sobering effects.

But we are optimistic because research shows we have a proven role in the solution: early and consistent access to Alliance Theatre performances has the power to help reverse these trends. Independent research and studies in partnership with the U.S. Department of Education show our arts education programming:

• Enhances reading comprehension, vocabulary, and writing skills
• Boosts standardized test scores and course grades
• Improves self-confidence and resilience
• Generates higher levels of tolerance
• Reduces behavioral infractions and absences

Support the Imagine Endowment

Alliance Theatre’s Imagine Endowment will ensure youth and children in our city, state, and beyond have access to the Alliance’s life-changing experiences for generations.

Alliance Theatre is a national leader in arts education with decades of delivering profoundly impactful social-emotional curriculum—demand for which grew by more than 80% in the past five years. By 2026, the Woodruff Arts Center will overhaul an outdated, underutilized auditorium into the Goizueta Stage for Youth & Families, a premier performance space dedicated to unparalleled programs and professional theatre productions for young audiences.
 

Your support of the Alliance's Imagine Endowment will deliver on this promise:
 

Double in-person access to reach more than 150,000 youth	Eliminate price as a barrier for children and families
Enable consistent, year-round youth and family programming to meet demand	Support streaming of programs to break geographic barriers to access
Expand grade-level field trip partnerships to all eight Metro Atlanta school districts	Add exceptional staff to support ambitious programming goals
Subsidize tickets and transportation for Title 1 schools	Empower positive emotional and learning outcomes that address mental health and literacy crisis

Admit Everyone

In the heart of our city on its most iconic street will be a space to explore, grow, connect, and belong. For everyone.
 

Make a Gift

To make a gift of $5,000 or more and for a list of naming opportunities, please contact Development Director Trent Anderson at trent.anderson@alliancetheatre.org or 404.733.4710.

Imagine Campaign Contributors

Current as of July 8, 2025